Difference Between Marketing & Networking and Just Listing

Discover the difference between just listing your home and having it professionally marketed and networked.

You may be surprised that there is a dramatic difference between selling a home and having your home/lifestyle professionally marketed and networked. If so, you are not alone. We believe that countless home sellers often confuse selling a home with marketing one.

The purpose of this educational guide is to respectfully clarify the all-important difference between the activities and results associated with selling, marketing, and networking your home.

Bernie studied real estate marketing, has been in the industry for 35+ years and helped 1,000+ homeowners buy/sell homes by applying huge high impact marketing action programs as well as maintaining his worldwide professional network of over 10,000 connections. All his properties are extensively marketed not only locally but are globally seen by thousands of potential buyers a day.

Bernie also goes actively after Buyers and does not wait for Buyers to call him.

How Is a Marketing & Networking Agent Different From a So-Called Listing Agent?

  • A Marketing Agent does not merely seek to list homes, but instead, is committed to comprehensively market properties and overall lifestyles.
  • A Marketing Agent is not focused on selling more homes, but rather on causing homes to sell for more.
  • A Marketing Agent specializes in property promotion and not personal promotion.
  • A Marketing Agent will work with the home seller to create a customized marketing plan that conveys to buyers and buyer agents the overall value of your entire lifestyle.
  • A Marketing Agent is highly skilled at strategic pricing, negotiating, staging, merchandising, marketing, networking and transaction management.
  • A Marketing Agent focuses more on what makes your lifestyle different than what makes themselves different.
  • A Marketing Agent understands that homes compete but don’t compare.

There’s a Major Difference Between Listing A Home and Marketing One

  • If all homes were identical, they would be a commodity, all commanding the same price or price per square foot. Home shoppers could just take a number and buy the next house available and be perfectly happy. This is not the case. This scenario would be listing/selling a house.
  • All homes are unique and have differences that can be accentuated and properly marketed to attract the very best buyer for that property, not just the next buyer in line.
  • When you sell a home, typically you only sell to a buyer that is produced from a very limited buyer pool.
  • When a home is professionally marketed, the goal is to produce the best buyer governed by the laws of supply and demand.
  • Your property represents such supply. A professional marketing agent can best leverage the demand.

What Role Does Professional Networking Play?

Professionally marketing real estate calls for your real estate marketing professional to possess a complete grasp of the importance that range, reach and influence play in the pursuit of successful outcomes.

  • Range equals the strategic use of the internet.
  • Reach, in most cases, is maximized by how most major websites collaborate with the marketing company/agents in showcasing your home for sale on their website..
  • Influence causes buyer agents and buyers not only to discover your property but also to encourage them to pay maximum value for your property and overall lifestyle. Influencing buyer agents is also inextricably interwoven with the marketing agent’s ability to network with hundreds or even thousands of other real estate professionals when working with or representing buyers.

For many, the aim of selling a home is merely to sell the property to a buyer. The purpose of professional marketing and networking is to leverage the laws of supply and demand until the property becomes sold to the “right” or “best” buyer. If you’re considering selling, we hope that illustrating how we network is different from “listing” agents, you might be encouraged to look for someone to customize a high impact marketing plan for your home.

Bernie Bogner. Marketing & Networking Expert

I invite you to compare us to the competition! Our local expertise, national and global connections plus our incomparable marketing programs ensure more exposure for your home resulting in attracting more buyers and achieving the best possible price for your property. -----ALSO, we will work for you every step of the way! My combination of education, 35+ years of experience and 1,000+ sold homes, and technology ensures that I can sell your home for the highest possible price and in the shortest period of time..


If you are looking for a great Real Estate Agent in Vancouver I highly recommend Bernie. He is extremely honest, reliable, knowledgeable and hard working. Bernie makes sure to get the best deal for his client. Thank you again Bernie for a great service.

- Corinna Kurt

Reciprocity Logo The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Greater Vancouver REALTORS® (GVR), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the GVR, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the GVR, the FVREB or the CADREB.